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According to Papoutsis, the development team were "excited" to see the Dead Space series continue to feature in media expansions. Speaking about the contrasting merits of game and film narrative, the game's producer Steve Papoutsis stated that they were able to go in depth on elements that would otherwise be left unexplained. It also specifically formed part of the marketing push for Dead Space 2. The movie, together with the video game spin-off Dead Space Ignition and multiple pieces of print media, formed part of Electronic Arts's push to expand the narrative and reach of Dead Space. Dead Space: Aftermath forms part of the Dead Space series, described at the time by publisher Electronic Arts as a "trans-media franchise".